SÖNER's Library of Inspiration

The Evolution of Timekeeping: From Sundials to Atomic Clocks

Since the dawn of civilisation, humans have been fascinated by the concept of time. The daily cycle of day and night, the changing seasons, and the movements of celestial bodies have all shaped our...

Do Gold Watches Scratch Easily? How to Prevent Damage

The short answer is: it depends entirely on the type of gold finish. Solid gold scratches easily. PVD gold-tone over hardened steel scratches far less easily. Standard gold plating wears...

Gold Watches for Men: Are They Worth It?

The short answer: a gold watch is worth it if you buy the right one for the right reasons. As a pure financial investment, most gold watches disappoint. As a long-term possession - something you we...

Why Rectangular Watches Are Trending in 2026

Round watches account for over 98% of everything sold at every price point. That dominance has never been seriously challenged - until recently. Rectangular and square watches are experiencing one ...

The Importance of Watch Case Geometry in Modern Design

When it comes to watch design, every detail matters. Among these details, watch case geometry plays a critical role. It not only affects the aesthetic appeal of the watch but also influences its fu...

The Resurgence of Art Deco in Modern Rectangular Watchmaking

The allure of Art Deco design is timeless. This influential style, which first emerged in the 1920s and 1930s, is experiencing a remarkable resurgence in modern watchmaking. Known for its bold geom...