SÖNER's Library of Inspiration

88% of Women Say Watches Make Men More Attractive

Watches Make You More Attractive In the world of fashion and personal style, accessories play a crucial role in defining one's appearance. Among these, watches have stood the test of time, not just...

How to Choose the Perfect Wristwatch: Key Factors

How to Choose the Right Wristwatch? Choosing the right wristwatch can be a daunting task, given the myriad of options available in the market today. Whether you're looking for a timepiece that comp...

Rectangular Watches and Gen Z: Between Tradition and Trends

Gen Z is the first generation to grow up with a square watch face as a default - the Apple Watch normalised geometric cases on millions of wrists from 2015 onwards. The result is a generation that ...

What Makes a Watch Masculine? The Rectangular Case

The question of what makes a watch masculine is worth taking seriously. Not because watches need to be gendered, but because the design characteristics that read as confident, considered, and autho...

Why Do Men Still Wear Watches in the Smartphone Era?

The phone on your wrist can tell the time. So can the watch. They are not the same act. This guide covers the real reasons men still choose to wear watches in a world where the smartphon...

What Makes a Quality Wristwatch? 5 Features to Look For

The watch market spans from $20 to $2,000,000. Within that range, the word "quality" gets used loosely. Understanding what genuinely separates a well-made watch from a poorly made one - at any pric...