SÖNER's Library of Inspiration

Gold Watches for Men: Are They Worth It?

The short answer: a gold watch is worth it if you buy the right one for the right reasons. As a pure financial investment, most gold watches disappoint. As a long-term possession - something you we...

Why Rectangular Watches Are Trending in 2026

Round watches account for over 98% of everything sold at every price point. That dominance has never been seriously challenged - until recently. Rectangular and square watches are experiencing one ...

The Importance of Watch Case Geometry in Modern Design

When it comes to watch design, every detail matters. Among these details, watch case geometry plays a critical role. It not only affects the aesthetic appeal of the watch but also influences its fu...

The Resurgence of Art Deco in Modern Rectangular Watchmaking

The allure of Art Deco design is timeless. This influential style, which first emerged in the 1920s and 1930s, is experiencing a remarkable resurgence in modern watchmaking. Known for its bold geom...

88% of Women Say Watches Make Men More Attractive

Watches Make You More Attractive In the world of fashion and personal style, accessories play a crucial role in defining one's appearance. Among these, watches have stood the test of time, not just...

How to Choose the Perfect Wristwatch: Key Factors

How to Choose the Right Wristwatch? Choosing the right wristwatch can be a daunting task, given the myriad of options available in the market today. Whether you're looking for a timepiece that comp...