SÖNER's Library of Inspiration

Rectangular Watches and Gen Z: Between Tradition and Trends

Gen Z is the first generation to grow up with a square watch face as a default - the Apple Watch normalised geometric cases on millions of wrists from 2015 onwards. The result is a generation that ...

What Makes a Watch Masculine?

The short answer: a masculine watch is not about size. It's about proportion, restraint, and the geometry of the case — clean lines, a quiet dial, quality materials, and a profile that fits the ...

Why Do Men Still Wear Watches in the Smartphone Era?

The phone on your wrist can tell the time. So can the watch. They are not the same act. This guide covers the real reasons men still choose to wear watches in a world where the smartphon...

What Makes a Quality Wristwatch? 5 Features to Look For

The watch market spans from $20 to $2,000,000. Within that range, the word "quality" gets used loosely. Understanding what genuinely separates a well-made watch from a poorly made one - at any pric...

Why Rectangular Watches Will Never Go Out of Style

Rectangular Watches Will Never Go Out of Style In an age where technology evolves at a breakneck pace, the timeless appeal of watches remains steadfast. Despite the advent of smartphones and smartw...

Are Wristwatches Still Fashionable in 2026?

The obvious objection to wearing a watch in 2026 is also the least convincing one: everyone has the time on their phone. So does everyone else. That is precisely the point. When timekeeping became ...