SÖNER's Library of Inspiration

Rolex and the Rectangle: A Quiet Chapter in a Loud Legacy

Rolex is the world's most recognized watch brand, a name synonymous with precision, aspiration, and the round Oyster case that has defined its public identity for a century. The Submariner, the Dat...

Richard Mille Rectangular Watches: RM 016 History

Richard Mille is the most radical proposition in contemporary watchmaking. Founded in 2001 by French entrepreneur Richard Mille in partnership with Dominique Guenat of Guenat SA, the brand arrived ...

Patek Philippe Gondolo Rectangular Watch History

Patek Philippe requires little introduction. Founded in Geneva in 1839 by Antoine Norbert de Patek and François Czapek, and reformulated in 1845 into the partnership between Antoine Patek and the F...

Raymond Weil Toccata: Music, Heritage, and the Rectangle

Raymond Weil is one of the watch industry's most resolutely independent family businesses. Founded in Geneva in 1976, right in the middle of the quartz crisis, an act of either extraordinary confid...

Oris Rectangular Watch: Swiss Watchmaking History

Oris is one of Switzerland's most characterful independent watch brands, founded in 1904 by Paul Cattin and Georges Christian in the Swiss town of Hölstein, the company was named after a nearby bro...

Hamilton Rectangular Watches: Boulton & Ardmore History

Hamilton Watch Company was founded in Lancaster, Pennsylvania, in 1892, born from the merger of two local watchmakers and propelled immediately by a landmark contract to supply pocket watches to th...