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Explore by Dial Color
Innovation is the ability to see change as an opportunity – not a threat.
Let customers speak for us
I the voyaging of artistry appreciation of beautiful watches
I have been looking for a rectangle watch for a long time, including a day spent on St. Thomas looking for the perfect watch, but to no avail. I don’t know how I hadn’t found Soner on the internet before now, but I’m so glad I did! The face is the perfect (not too small) size and the rich brown band offers the classic “timeless” look I’ve been searching for. I love watches and I change them out so I didn’t want to worry about the battery dying or continuous motion. The 11 year battery is ideal!
When I saw the photos of Soner watches I knew that was for me. So I bought the Nostalgia and it was better than I thought.The lines were buttifull along with the quality of the materials. And I was so impressed I bought two more, it is a perfect time piece that I know I will enjoy for a very long time!
It’s about time non -round watches be recognized.
Freddie has done a good work in researching this topic and presented it in an easy to read book.
I ‘ve always loved non-round watches specially rectangular and square and thus book just validated my thoughts on them . Definitely a good read if you are into any shape of watches . .
Watch was excellent. It looked stylish and exude a sense of classiness.
Good day, to all the Soner Watch present and future watches customers. I have purchased my six watches, and I have many more to go. This is my second review. It's only so many accolades you can say, see (My First watches to my collection) review, and all other reviews. This is a stylish head turner watch.
Great Job, Freddie Palmgren - CEO & Founder
I bought the Amorous Vienna (self winding) watch for my wife's birthday and she absolutely loves it.
The watch is good quality, well crafted and elegant in design. The curved case means that the watch sits comfortably on her small wrist.
The customer experience has been exceptional too with clear and quick communication, thank you Freddie!
I bought the Vienna automatic watch with a white face and black crocodile
strap.
The watch is very elegant in design and sits nicely on the wrist, due to the curved casing.
Customer service has been excellent too with quick responses to communications.
I’m delighted with both my watch and the customer experience, I wish Freddie well in the future and I’m sure his brand will go from strength to strength.
This book is amazing, Freddie takes the reader on a journey through time, exploring horology and giving a deeper understanding of rectangular watches and the complucations watch makers face. A true gem and must buy for watch enthusiasts
Love the simple yet elegant design. It’s unique enough to peak people’s interest about it but is not overly flashy. I like that Söner has decided to stick exclusively with rectangular watches (my personal favorite for myself) and excel in it rather than trying to be the best at all watch types.
The personalized leather case is also a nice bonus.
On top of a great quality product, the customer support is fantastic as well! Will definitely be recommending these watches 👍
If so, it is a good idea reading Freddie Palmgrens book Beyond Round Watches. It’s a statement of a true watch enthusiast demonstrating broad and deep knowledge. The book is easy and fun to read, informative and shows the passion of the author. I’m enjoying reading it.
I honestly didn’t expect much from the Legacy Mercado, but upon receipt I’m amazed at the quality of this piece. The fit and finish is immaculate. The strap is spectacular. As a collector, I’m surprised at the overall value of this versatile watch and recommend it to the rest of us that aren’t ready to drop $5k on a similar tank.
I always wandered why there are so few watches that dare not to be round one. But that's, after all, turns to be a good thing. This rectangular beauty is even more special in the world of circles. Looking good both on my 18 inch wrist and my wife's 16... so versatile! Excellent quality for the price and very nice Swiss quartz mechanism makes it the grab and go one in collection. Keep the good work!
This is a wonderful watch. I own 3 and plan to buy another soon.
I highly recommend. The colors are deep and rich and the duel deploent bands are comfortable and interchangeable, so you can switch thing up, as you desire. Really, highly recommend 👌.
Bought this for my girlfriend, she absolutely loves it. The custom engraved case is such an awesome touch that makes it special as well. Great quality, great customer service. Highly recommend to others
FAQ
We understand that purchasing a watch from us can be a significant investment.
And you might have some questions before making a decision.
Tax / VAT
Tax policies vary depending on the country you live in.
For example, within the EU, VAT is included in the listed price. However, in countries like the UK, customers will need to pay VAT on their purchase, based on local regulations.
We recommend consulting your country's tax authority or customs office to understand any applicable VAT or fees before making a purchase.
Case Size
Our watches' dimensions vary depending on the specific model.
This information is located on the product page under the "Description" tab.
Dimensions:
The Legacy and Momentum:
Hight: 1.7 inch / 45 mm
Width: 1.38 inch / 35 mm
Thickness: 0.43 inch / 11 mm
The Nostalgia:
Hight: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.28 inch / 7.2 mm
The Amorous:
Hight: 1.57 inch / 40 mm
Width: 1.10 inch / 28 mm
Thickness: 0.39 inch / 10 mm
If you have any questions regarding the dimensions of our watches, please do not hesitate to contact our customer service team. We are always happy to assist you with any queries you may have. Contact us
Strap Size
To ensure that you choose the correct watch strap size, you will need to measure the circumference of your wrist.
Simply take a flexible tape measure and wrap it snugly around your wrist, just below the bone. Note the measurement in inches or centimeters, and refer to the watch strap size provided on the order form to determine the appropriate strap length for your wrist size.
STRAP GUIDES
22m strap guide
Case Material
For exceptional quality and durability, all of our square watches are crafted with stainless steel cases, specifically surgical-grade 316L steel. This premium material is prized in biomedical applications due to its outstanding corrosion resistance, ensuring your watch is not only stylish but built to last.
Legacy and Momentum Collections:
These timepieces are constructed with 316L surgical-grade stainless steel, offering a balance of strength and style.
Nostalgia and Amorous Collections:
These watches also feature 316L stainless steel cases but are further hardened to 800HV, making them approximately four times more scratch-resistant than standard steel, ideal for those who seek both elegance and resilience.
Sapphire Glass
Each of our watches is fitted with a premium, single-domed sapphire crystal, offering exceptional clarity and scratch resistance. As the second hardest natural material after diamond, sapphire ensures your watch face remains pristine and clear over time, even with daily wear.
Additionally, all our square models are enhanced with five layers of anti-reflective (AR) coating, significantly reducing glare and reflections for a crisp, unobstructed view of the dial. This multi-layer AR treatment is a remarkable feature in this price range, typically reserved for higher-end timepieces, allowing for a seamless reading experience in all lighting conditions.
Luminescence
Our collections offer models with and without lume, allowing you to choose the perfect balance between enhanced visibility and sleek design.
Legacy and Momentum Collections:
Both collections are equipped with Swiss C3 Super-LumiNova® on the hands and markers. This premier lume is renowned for its exceptional brightness, durability, and resistance to temperature variations. Often found in high-end Swiss watches.
Nostalgia and Amorous Collections:
The Nostalgia and Amorous collections, designed with a refined, dressy aesthetic, do not feature luminescence. This intentional choice supports the minimalist and cohesive design of these models.
Water-resitance
Our watches are designed with varying levels of water resistance to suit your lifestyle.
Legacy, Nostalgia, and Amorous Collections:
These watches are water-resistant to 5 ATM (50 meters) and are certified for snorkeling and swimming.
Momentum Collection:
This collection features a higher water resistance of 10 ATM (100 meters), certified for scuba diving down to 30 meters (98 feet).
Each timepiece is built to meet high standards, ensuring durability and reliability in water-based activities.
Shipping & Tracking
We provide FREE global shipping, which includes insurance coverage and traceability for all parcels.
Below are estimated shipping times for various regions. Please note that, on occasion, delivery may take longer than expected, often due to local customs procedures. For your convenience, you can track your parcel at any time on this page: Track your parcel
Europe, 3-4 business days
USA/Canada, 6-7 business days
South America, 7-9 business days
Australia/Asia, 7-9 business days
Africa, 7-9 business days
International Warranty
Taking pride in the quality of our products, we guarantee that each SÖNER timepiece is built with carefully selected materials and skillful craftsmanship to fit all the needs of a high-quality timepiece.
Your watch is covered by a full international 10-year sales warranty against any manufacturing defect during that time.
If you suspect your item is defective, please return it to us at your earliest convenience.
Money-back Guarantee
We want you to feel 100% comfortable in your purchase, so your order is covered in-full by our 100% money-back guarantee.
If you aren’t happy with any product you buy from us, let us know within 30 days of purchase by contacting us at info@sonerwatches.com.
We’ll confirm your order, then provide you instructions to return your product to us, new, used, or broken. Once we receive it, we’ll give you a 100% refund. It’s that simple!
Rectangular Automatic Watches
Our rectangular automatic watches offer the perfect combination of precision, reliability, and elegant design. Powered by high-end Japanese or Swiss automatic movements, these timepieces ensure ...
Our rectangular automatic watches offer the perfect combination of precision, reliability, and elegant design. Powered by high-end Japanese or Swiss automatic movements, these timepieces ensure exceptional accuracy and effortless timekeeping. The self-winding mechanism, driven by the natural motion of your wrist, eliminates the need for batteries and provides reliable performance with minimal maintenance.
Tailored to Your Style
With two distinct case sizes and a variety of dial colors, rectangular automatic watches are crafted to suit your unique style. The sleek rectangular profiles are designed to make a bold statement, whether paired with formal attire or adding a refined touch to your casual look.
Built for Durability and Clarity
Durability is at the heart of these watches, with stainless steel cases offering resilience and long-lasting style. The domed sapphire crystal, enhanced with an anti-reflective coating, provides superior clarity while protecting against scratches and impacts. Water resistance up to 5 ATM ensures these watches are as functional as they are stylish, making them well-suited for daily wear and beyond.
Meticulous Craftsmanship and Thoughtful Design
Every detail, from the polished hands and indices to the comfortable straps in genuine leather or stainless steel, reflects meticulous craftsmanship and thoughtful design. These watches transition seamlessly from day to night, embodying a timeless elegance that complements any wardrobe.
A Blend of Innovation and Classic Charm
Whether you’re looking for a watch that enhances your professional attire or elevates your personal style, rectangular automatic watches deliver the perfect blend of innovation and classic charm, ensuring they remain a standout accessory for any occasion.