SÖNER's Library of Inspiration

Welcome to our watch blog, a dedicated space where passion for watches meets the story of our brand.
Dive into the world of design, expert craftsmanship, and the unique character of rectangular timepieces.

Alpina and the Rectangular Watch: A Heritage Written in Art Deco

Alpina Rectangular Watches: Art Deco Heritage

Alpina is one of the most storied names in Swiss watchmaking, and yet one of the least celebrated by the mainstream. Founded in 1883 in Winterthur by Gottlieb Hauser as a cooperative of Swiss watch...

The Definitive Guide to Rectangular Watches

Rectangular watches are not a variation of round design. They are a different design philosophy.

This guide explores the history, geometry, engineering complexity, movement considerations, sizing logic, price tiers, and cultural significance of rectangular watchmaking - structured as a permanent educational resource rather than a buying article.

Explore the full framework and master the category.

Guide to Rectangular Watches